Online Retailing Case Study Example | Topics and Well Written Essays - 750 words

Online Retailing - bailiwick Study Example dingle Inc makes direct sales or direct marketplaceing in the market place so as to keep up with the pace of the competitors. By these means, Dell ha managed to be up the changes in the node preferences and the change in technology and as a result, the company has managed in addition to build a long term customer firm kinship hence increasing customer confidence and satis detailion, consumer loyalty and client profitability in a price valu equal way, Dell (1999). The succeeder of Dell stack is based on successful research in market segmentation, positioning and other aspects of business success.Successful segmentation has placed Dell Inc at an advantaged position with the opportunity to make moves towards all(prenominal) client in each segment and to enhance customer relationship. Market segmentation is the foundation of Dell marketing operations, and through these segmentations, the Dell Corporation establishes its positioning and changes its offers for every segments client. Segmentation is significant constituent of realistic integration with clients, and the finer the segmentation the better it is for the company to predict the client needs and timing, Dell (1999). Coordination among suppliers and other aspects is enhanced by coordination of flow of strategicThis is the client relationship manageme... in view of the fact that what the company does is an ideal example of direct marketing (Huff et al 2000). Through extensive research, Dell Inc was able to prep ar this project. Through these connections, the market sh are has greatly increased and the major contributors to thus success are Customer Relationship Management and Direct Marketing (online retailing).Relationship MarketingThe operations of Dell are based op three important aspects of marketing and segmentation. This enables the execution of a relationship marketing strategy. They are piffling enterprises and Home customers, Larger corporate cli ents (Relationship Customers) and the public sector. It has been the tradition of Dell using the terminology relationship marketing to define its segmentations (Huff et al 2000). For this reason, each segment is treated differently and customized to the specificity of their needs. Marketing CommunicationDell Inc uses two main dialogue modes in its marketing strategy that is the internet and calls. During operations, sales and telephone services are allocated to the representatives of the departments to individual relationship customers, while every sales representative is committed to on one client, Dell Computer Corporation Annual Report (2002). On record, employees worked extra hard to maintain Boeings 140 000 personal computers. Their websites are customized to operate faster and reliable communication between the company and customers in terms of placement of orders, and are on line 24 hour a day. The Information Technology department has improved other functions interchangea ble support, accounting and planning module to assist clients.ConclusionImmediately after Dell adopted