Cell Phone Industry

Cell Ph oneness IndustryINTRODUCTIONThe purpose of this study is to explain the installation and quantify the foots benefits in a particular industry. The subject of my assignment is the phoner of enquiry In Motion ( strand) and strands product which is called blackberry in carrell thinks industry. All industries hire to creative radical products or improve their products to satisfy the compriseumers. By this agent innovation is really master(prenominal) issue in todays militant business world.The RIM produce innovate the e-mail wireless system and in this point Blackberries are one of the best quick-witted remembers in cell phones sector. This assignment to a fault makes some estimates about blackberry bush and its positioning in the cell phones sector.THE HSTORY OF CELL PHONES INDUSTRYIn the past centuries, nowadays communication applied science was only a dream. Cell phones, internet chat, e-mail were very extreme machines or system for the people. However depend on the improving of communication engineering science all these dreams has been becoming real. (M. Woods 2005).During the 1940s, the radio technology was highly-developed and this was constituted the first step of cell phones history. The beginning of cell phones was based on the innovation of radio communication which was used especially in taxi caps, police cars and other means of transportations to provide two ways eliminate one to some other or communicate only the central base. And likewise individual radios help to improving cell phone communication technology with patching into a phone line via live operator to make a phone call. Swedish police used the first official mobile phone in 1946. in that location was a link amid telephone network and the bare-ass technology and the new system was very different from two way radio system. barely it was not sufficient enough, only 6 phone calls were done before the battery was finished.The modern cell phones technology was created by the same time with cornerstone of hexagonal cells in 1947. Moreover the development of cell phone technologies naturally has been following the improving of technologies and first electronics cell phone developed during the 1960s. The problem of these cell phones is the user had to stay one cell area because cell areas which were serviced by a base station were unable to hand off cellular phone calls from one base station to another. While you could make a phone call, you werent able to continue the call after(prenominal) you reached a set range. This problem was single-minded by A. E. Joel in 1970, call handoff system was built up and this system provides the user carrying on the phone call from one place to another without fault off the phone. Following decades the cell phones technologies continue the improving. The cell phones can be classified with three groups first, second and third generations.First Generation Cell Phones In 1983, the first portable cell phon e was arrayed to world by Motorola and the name of this product was Motorola DynaTAC 8000X. The cost of question to improve the cell phone was over atomic number 6 million dollars and it took about 15 years to prepare it for market place. It looked like brick and it weighed about 28 ounces. Until the beginning of the 1990s the popularity of cell phones annex due to innovations in cellular networks. However, most common style of using was in car like a car phone because of its dimension.Second Generation Cell Phones During the 1990s, due to new system such as GSM,IS-136 and IS-95 cell phones skipped the second generation (2G). The new digital mobile phones started to use in the United State in 1990 and in Europe by 1991. 2G mobile phones enabled to get network signal faster, the quality of calls was better and the aggregate of dropped calls decrease by the digital system. The size of 2G phones absolutely littler than the brick phones which were produced former decade. 2G phones were usually in the range of 100 to 200 grams in addition, most of them did not need large batteries. With these innovations also provided remarkable increase the amount of cell phone user.Third Generation Cell Phones The most common name of third generation is 3G and these phones available today. Only few years after 2G, 3G phones were improved. Due to many innovations in technology and services, standards for 3G are usually different depending on the network. Todays cell phones are not only using for handle textbook messages and such contacts book. The new cell phones include GPS, Wi-Fi connectivity and motion sensors. These phones are able to get the e-mails, connect the computers and provide the videophone. According to Andy Jones, head of in coiffureion security research at British Telecommunications, Mobile phones are becoming a bigger part of our lives.RESEARCH IN MOTION AND BLACKBERRYThe business relationship of Research in Motion In 1984, a pair of engineering students, one each from the Universities of Waterloo and of Windsor found the Research in Motion. The technology of RIM created the most common Blackberry mobile communication tool. RIM was the first wireless data technology developer in North America and created several wireless products, including wireless Point-of-Sale devices, radio modems, and the first two-way messaging pager. In 1998, the small portable wireless handheld was produced by RIM and the name of the machine was RIM 950. RIM 950 handled e-mails contacts and calendaring with a fitted QWERTY keyboard. The first Blackberry two-way was produced in 1999 but the opportunity of pushing e-mail and SMS was allowed on the world in 2002 with 5810. Businesses soon saw the power of the QWERTY keypad handsets as an office tool, and havent looked back since, with the first colour models in 2003 and first packing Wi-Fi in 2004.Today, the Blackberry phone is one of the leading cell phones in the market and the popularity of the Blackberry has been increasing day by day. The user of Blackberry phones take earthshakingly advantages, especially business who needs an advanced phone to communicate with their office when staying outside. The blackberry earned the many professionals confidence by the way of resolutioning their needs. Also business world not only one market which Blackberry change, many people interest in using immaterial phones to connect internet or GPS, take and share photos with the phone.INNOVATION According to instruction expert Peter Drucker, innovation is change that creates a new dimension of performance. One of the most important things is creativity for innovation. The foundation of innovation is new ideas and new criteria and also personal success. The source of creativity is statement of new ideas and new solutions. In addition, innovation get agreement from the others to be successful and the idea of innovation influence the other people ideas. All industries need innovation every time to imp rove their influence areas and to reach their target. Customers always have some prox expectations and organizations want to answer these demands with new innovations. To make a successful innovation, recognize and estimate the new opportunities is playing significant role. Creativity involves transformation such as dramatic change in form, structure, process, appearance or character of a person, a product, or an environment. In other words, creativity involves the making change from present situation to future for greater returns. Form creativity new life begins in business world. (Marci Segal 2003).The results of innovation are hard to measure. It is so complicated to understand. on that point are many sorts of dimension that include a diversity of activities. The main point of innovation is about product, it should be new. Moreover it may also be a new process of production, alternatives of a cheaper material, include improvement for this issue and uncovered product, open for the improvement and have a easy way to developed more innovations. The transformation process to provide technological and economic consideration from innovation is also complex. (R. Landau, N. Rosenberg 1986).INNOVATION OF BLACKBERRYThe innovation of Blackberry maybe creates a question about is it radical innovation or a step-change innovation. Although the e-mails are sent by computer, it is significant to note that blackberry provide an opportunity to cast and receive e-mails while moving or out of office. Also the size of blackberry is very small it is exactly a smart phone and obtains important advantages to users. As a result, blackberry is a radical innovation for those corporate executives, government officials and emergency driven professionals for whom doing business has changed.Jim Balsillie, Co-CEO state an opinion about grandness of time. If the blackberry had represented earlier, it may not have been very popular because e-mails did not use very common. It was the ri ght time for us to do that because the offering and the market opportunity and the value proposition and uniqueness stood on its own merit. We did it at the time and we certainly have no regrets. It appears, in hindsight, to have been a very wise strategy, he says.The benefits of blackberry against laptop and the mobile phone are a little bit complicated. The position of Blackberry lie between laptop and mobile phone in other words the value of Blackberry is in the middle of these two devices. However the security of data world directly erasable if the Blackberry is lost and the management of sophisticated images are more than for the laptop and mobile phone. Moreover, time is very important in todays competitive business world. Blackberry considers using time more efficiently with providing business to drive out e-mails and complete their transaction out of the office without computer. (Swastik Nigam 2007).It is certain that Blackberry is one of the most powerful devices which bring the wireless technology to daily life use. The person who is carrying this extreme machine will never become out of contact. The Research In Motion (RIM), the producer of Blackberry, after the first device which called Interactive Pagers hit the market in the summer of 1998 has been becoming of a phenomena in market.THE piece of music OF RIM AND FUTURE EXPECTATONSAs I mentioned before the first RIM product hit the market at 1998. After that producing Blackberries models was followed this improvement. In a curt time, Blackberry have came a popular and also RIM sales have increased sagaciously. The RIM started to sell the Blackberry firstly in the States and after a time period the Blackberry spread all over the world.2009 Market2008 MarketCompanySharesgross revenue (%)SharesSales (%)Nokia14,911.242,114,588.645,1Research in Motion7,233.619,94,311.813,3Apple3,938.810,81,725.35,3HTC1,957.35,41,276.94Fujitsu1,3873,81,317.54,1Others6,896.418,89,094.828,1The table above indicate s that the smart phone sales increased from first quarter of 2008 to first quarter of 2009. Garther analysts illustrate the significant success in Research in Motion and Apple sales. Much of the smart phone growth during the first quarter of 2009 was driven by signature screen products, both in midtier and high-end devices, said Roberta Cozza, principal analyst at Gartner, based in Egham, UK. Touch screen is not only one reason for this increasing, people all over the world wants mobile e-mail, music service and also internet from their phone with depending on the technological development in smart phone industry. (Stamford, Conn., May 20, 2009)Comparison with Apple The major competitor of Research in Motion is Apple iPhone. The cost of latest version Blackberry smart phone, which is called Blackberry Storm, has a higher production cost than iPhone 3G. According to iSuppli, a research firm in electronics market, one unit of Blackberry Storm cost is $ 202.89 although an iPhone cost is $174.33.Despite the cost difference and popularity of Apples best-selling device, RIM still tops the league of smart phone sales. RIM said that it shipped 4.4 million Blackberry handsets in the fourth quarter alone, bumping up total numbers to about 14 million for the 2008 monetary year, and more than doubling sales of 6.4 million for fiscal 2007. By comparison, Apple has said that it sold 2.3 million iPhones in the three months to December 29, and a total of about 4 million in the sise months since the devices US launch. Blackberry accounted for 41 per cent of all smart phones sold in the US in the fourth quarter, compared with the iPhones 28 per cent share, according to the Reading-based police detective Canalys. With this successful year RIM recently started targeting to become a leader in consumer market. The RIMs chief executive Jim Balsilie added that despite of the global credit crunch they goals the increase the revenue and they will make more profit from the Blackberr y sells. (Times Online, April 03, 2008).The Blackberry producer Research in Motion declared that they beat the analysts expectations in frontwards quarter of 2009. RIM made a $ 518.3 million profit in the forth quarter and a 26 percent increase from the same period last year. The revenue for the forth quarter of 2009 was $ 3.46bn, up 84 percent from a year ago. According to co-chief executive at RIM Jim Balsillie, the company is very happy about their success of Blackberry products sales in forth quarter of 2009. (Tom Young Computing, 03 April 2009).Future Plans of Research in Motion Additionally, RIM also has some future plans to improve their products and reach their target. The company wants to add some new facilities to Blackberry. The company will add application of Java and Adobe ratifier to provide the costumer better smart phone especially in internet world. With these applications consumers, who are using the Blackberry could access all information easily. The format of d ata will not be a problem for the Blackberrys owners. The most effective innovation might be occur in the future is RIM thinking to do a deal with T-mobile to provide costumers better service. Although the credit crunch, according to co-chief of RIM they will try to not lose their market position and continue the improvement of their products.CONCLUSIONToday, Research In Motion Limiteds Blackberry is the leading product of representing wireless e-mail for the smart phone. The Blackberry are sold across North America and Europe and nowadays it is taken root the Asia Pacific. The Blackberry is a big innovation for the cell phone industry by provides the easiest way to connect e-mail with wireless to the costumers.As far I am concerned that innovation should include some new ideas and creativity. Although wireless technology was being used by computers, the RIMs Blackberry meets the wireless to the smart phones at first time. Now, all smart phones user expects from the phones to connec t internet and want to check their e-mail while buying a new one.RIM was founded in 1984 by two engineering student. The firm started to produce Blackberry in 1998 and sharply became popular in the smart phones market. Also RIMs Blackberry has some competitor in todays rivalry market such as Nokia and iPhone but the target of company is to become a leader in this sector.These days, the RIM is looking for new innovations to improve the Blackberry. All industries need to develop and create new innovation to answer costumers expectations. Following the improvement in technology products has been becoming more and better and if an organization wants to reach top or to increase the sales, they innovate new products.References1. Michael Woods. The History Of Communication, Lerner Publication, First Edition 20052. http//www.tech-faq.com/history-of-cell-phones.shtml3. http//www.newscientist.com/article/mg20427301.100-the-pocket-spy-will-your-smartphone-rat-you-out.html?full=true4. http//ww w.brighthub.com/office/collaboration/articles/8041.aspx5. http//experts.thelink.co.uk/2008/12/19/a-brief-history-of-blackberry/6. Kathryn Vercillo. History of Major Blackberry Models from RIM 96, available at http//hubpages.com/hub/History-of-Major-Blackberry-Models-from-RIM7. Marci Segal. Quick Guide to the Four Temperaments and Creativity A Psychological Understanding of Innovation, Telos Publication, 2003.8. Ralph Landau, Nathan Rosenberg, National Academy of Engineering. The Positive sum strategy harnessing technology for economic growth, Conference publication, 1986.9. Swastik Nigam, Understanding New Product Innovation Research in Motions Blackberry ,available at http//insightory.com/view/231//understanding_new_product_innovation_research_in_motion%27s_blackberry10. http//www.businessweek.com/innovate/ pith/apr2008/id2008044_416784.htm11. Tom Young Computing, Blackberry maker sees strong profit growth, 03 April 2009, available at http//www.computing.co.uk/computing/news/223978 2/blackberry-maker-sees-strong12. Stamford, Con., Gartner Says Worldwide Mobile Phone Sales Declined 8.6 Per Cent and Smartphones Grew 12.7 Per Cent in First Quarter of 2009, available at http//www.gartner.com/it/page.jsp?id=98591213. http//laptopcom.blogspot.com/2009/01/apple-iphones-are-less-costly-to.htm14. http//business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article3676963.ece