Research Proposal Example | Topics and Well Written Essays - 1250 words - 1

Research Proposal ExampleThus, time consumers may have desired to buy new electronics, especially hi-tech equipment, most could not do so because they had limited ways of generating capital that they could use to allow the purchases (Hartman, 2010 p38). This can be seen in the losses suffered by such(prenominal) electronics companies as Motorola Mobility and Blackberry, which emphasized the profound effects of economic recession. The research will seek to evaluate the effects of the recession on behaviour of the consumer in the UK electronics industry, in particular with regards to the smartphone industry. Understanding the response of consumers to the economic downturn with regards to their buying behaviour is imperative for companies seeking to ensure future success (Chakrabarti, 2011 p56). While signs show that the UK economy is stabilizing, guide to questions about this researchs relevance, the changes to consumer behaviour by recessions tend to last for a long time. Therefor e, even as economists signal the end of the recession and kickoff of recovery, this is unlikely to be reflected immediately by consumers in their buying behaviour.The UK economys current state has heavily burdened many companies across the country. The declining disbursal and tendency to save among consumers led to profit losses for many organizations, which have been predicted by experts to have long lasting effects (Ver Eecke, 2013 p82). Today, consumers are more mindful of the pitfalls bedevilling spending above ones means with improved financial education. This trend will portend challenges for marketers because the consumers now tend to do need evaluation, while also showing more selective behaviour in buying decisions. Thus, companies will be required to conduct a re-evaluation of marketing strategies with the aim of identifying stiff was of product marketing, focusing on delivering value and meeting needs of the consumer (Chaston, 2009 p40).If the marketing