Corporate Culture Essay -- Business Company Goals Essays

Corporate Culture Utilising the video case study of Egg Finance (Slave Nation, Channel 4), critically break down the extent to which corporate goal is used as an effective tool for the achievement of organizational goals.Corporate Culture is widely used in many organisations and has a variety of definitions. It has been defined by Koozes, Caldwell & Posner cited by Moorhead/Griffin, (1989494) asa set of shared, enduring beliefs communicated through a variety ofsymbolic media, creating meaning in peoples work lives.The argument to be taken in this essay will identify the usefulness and necessity for corporate assimilation to lucre organizational success. In order to do this the argument will be utilized by supporting the theories of Emile Durkheim, Carol Axtell dick, Terrance Deal and Allen Kennedy.Qubein (19992), cited by Sadri and Lees, states that, corporate culture encompasses several key elements. He adds, It is fostered not merely by a mission statement, but by a clear corp orate vision which is a mental picture of the companys desired future. It is not only the managers who should have this clear vision, the employees ought to perceive this as well. They should feel the need that they want to jock to achieve the organizations goals.When organisations follow corporate culture, they try to make their employees feel that they belong and are accepted for who they are, thus making them want to work for the company. Attempt is make to make the employees feel that their organisation is their religion. This has been clearly demonstrated in Egg Finance. Corporate culture has been extensively used in Egg Finance, and in doing so have captured the hearts and minds of their employees.Each employee working for Egg Finance feels that Egg is their life. They feel safe and secure and feel that they are affiliated to the company. Carol Ray (1994) agrees with this as being part of corporate culture as she states thata corporations culture has an important purpose to p romotea feel of belongingness to the employees. This has definitely worked for the employees at Egg. They even go to the extent of calling themselves an egg person. This ties in with the corporate cultural belief of Emile Durkheim and his approach.Egg Finance have well-tried to create an Egg World for their employees. They have many out-of-work... ...cess of the company. As Edgar Schein portrays it, The right kind of culture will influence how effective organisations are. (Edgar H. Schein, 1992, Organisational Culture and leadership) domesticates CitedThompson, P., & Mchugh, P. 2002, Work Organisations. 3rd ed, Palgrave, New York.Channel 4 Productions, 2000, Slave Nation, Egg Finance.Huczynski, A., & Buchanan, D. 2001, Organisational behaviour An introductory text. 4th ed, Prentice Hall.Moorhead, G., & Griffin, R. 1989, Organizational behavior. 2nd ed, Houghton Mifflin Company, U.S.A.Sadri, G., Lees, B. 2001, Developing corporate culture as a competitive advantage. The Journal of Management Development, vol. 20, no. 10, pp. 853-859.Ogbor, J.O., Jesse J.H.2001, Critical theory and the hegemony of corporate culture The Journal of Organisational Change Management, vol 14, no. 6, pp. 590-608.Ray, Carol in Clark, H et al, 1994, Organisation and Identities, Chapmen 2 Hall.Schein, E.H. 1992, Organizational culture and leadership. 2nd ed, John Wiley & Sons, Inc.Schermerhorn, J. 2002, Management. 7th ed, John Wiley & Sons, Inc.